Wednesday, October 30, 2019

USGS Bird Population Essay Example | Topics and Well Written Essays - 250 words

USGS Bird Population - Essay Example Indeed, it found as far north as Alaska on the west coast as well as New England on the east coast and as far south as Mexico and the Bahamas. It is also found in eastern Canada, in Great Britain, and Ireland. Its ability to survive on a variety of diets, which include fish, amphibians and crustaceans, also indicate that the Double Crested Cormorant is a generalist. The Great Blue Heron is also a generalist/opportunistic species. This species is found not only in freshwater and saltwater habitats but also in mangrove swamps, flooded meadows, lake edges as well as along the shoreline. Indeed, it thrives in almost every part of North America, from Alaska and southern Canada in the North to Florida, Mexico and the Caribbean in the south. It is also found in South America, Greenland and England (Elliott, del Hoyo, Sargatal, & Imboden, 1992). Though the primary food of the Great Blue Heron is fish, it opportunistically feed on a variety of aquatic organisms such as shrimp, crabs, insects, rodents, amphibians, reptiles and other smaller birds. The Wood Stork is an example of a specialist given that it is found in limited habitat mainly tropical and subtropical climates of South America, Central America and the Caribbean. It is also found in subtropical climates of the United States such as in the States of Florida, Georgia and South Carolina where they live on cypress trees in marshes and swamps (Ehrlich, Dobkin, & Wheye, 1992). The Wood Stork, which is an endangered species (Ehrlich, Dobkin, & Wheye, 1992), preys on a limited variety of aquatic organisms that include fish, frogs and large insects. The America Robin is indeed a generalist that is found in almost all parts of North America, from Alaska and Canada in the North to Florida and Mexico in the south (The Cornell Lab of Ornithology, 2011). Thus is can survive in different types of environments though its habitat is mainly woodland. It is also found in the Caribbean, Greenland, and in

Monday, October 28, 2019

Conflict and Functionalist Theory Differences Essay Example for Free

Conflict and Functionalist Theory Differences Essay Introduction The conflict theory originated from Karl max, the famous sociologist, during his original development of the theory and his fine-tuning work, he included the qualifications of other sociologists like Georg Samuel and Max Weber which he considered were necessary (Cliffs 1971: 12-16).   According to the theory, positivism does not necessarily answer everything contrary to believes of functionalists. In general, the conflict theory states that everything happens for reasons other than a general believe that it was just supposed to happen; there are causes and influences which cause such things to happen and the responsibility lies solely on the people and there main purpose is not to gain knowledge only as a functionalist but the transformation of the gained knowledge into action (Durkheim 1915: 23-27).    According to the theory even scientists should be activist with regard to their theories, not only explain why such things happen, instead, they are supposed to instigate the necessary changes in their theories in order to help resolve these issues (Cliffs 1971: 17-20). Read more: Functionalist and Conflict Perspectives The theory differences The believers of conflict theory and functionalist theory have clear differences in their beliefs, because when functionalist say that they do everything they do because ‘we love to do it’, the conflict theory belief that our societies are not guided necessarily by stability or anything of the sort, but it is possible to transformed the whole society into something totally new (John Simpson 1951: 16-20). Karlmax, Simmed and Weber, and the believers of conflict theory belief that anything that can cause a difference has the capacity to cause a conflict also, be either in areas of competition, opinions, interests and even power, but to a functionalist these issues do not have any serious problems even though conflict theorists do believe that they exhibit other unseen reasons other than the issue of just because â€Å"we like it† (Merton 1968: 10-15). The way functionalists see the world All functionalists believers emphasize on the importance of value consensus in society and they do not expect any conflict to occur and if it occurs it is seen as being temporal which will be simply counteracted as the society continues to become better and their main concern of these conflicts is to accept them as small issues when compared to the need for consensus and stability in the society (Cliffs 1971: 20-26). An example of a functional analysis; Shils and Young notes how ceremonies and rituals are meant to serve the purpose of promoting social integration in their society; the rituals concerning monarchy, church, government leaders, are mainly involved in public promise while the family is seen as the role it plays for members of society, like personal stability and socialization (Parsons 1951: 19-23). Comparing it with conflict theory by Marx According to Marxists and his believers of the conflict theory, there exists a fundamental conflict between different groups in our society, because, the conflict continues to increase and persist and therefore it is not temporal as functionalists clam it to be:   For example, according to Marx analyzing the conflict theory, all societies are constructed in order to survive, and we enter into relationships with the sole purpose of production (Parsons 1951: 21-25). Therefore the combined forces of production and social relationship form basis for economic or infrastructure of any society, while other aspects, like superstructures are shaped by infrastructure, for instance education system is shaped by economic factors and therefore any changes in infrastructure will lead to eventual changes in the superstructure (Simpson 1964: 21-23). The Marxist theory states that all societies have contradictions; this means there is exploitation by one social group, which leads to the creation of conflict of interests because of the main reason that this one social group owns all the factors of production which only benefits them at the expense of others who are mainly the workers (Parsons 1951: 25-28).   They therefore, propose that this trend should be stopped.   For example; the society is comprised of classes, and in its simplest form, there are two main classes of classification. The main determination of an individual to these classes is their relationship to the means of production, which are land, labor and factories (Merton 1968: 16-18). This means that this class that owns the factors of production and therefore, the most powerful. The least powerful class is therefore the one which sells its labors in order to make a living out of it. To be more specific, let us consider wages versus profit achieved by the Bourgeoisie; according to the theory, all societies operate through class of conflict as mentioned; and in a capitalist society there are oppositions between bourgeoisie and the proletariat. The real wealth is only created by the labor power of workers, but low wages are paid to the workers below the profits made the owners and this creates the major contradiction (Durkheim 1915: 29-31). Conclusion In the recent past, workers have become more differentiated and this has eliminated homogeneity in terms of class-consciousness and thus they have increased their awareness of differences between themselves and this has made the above class groups to be split and not united (John Simpson 1951: 21-23).   It is not important therefore for the society to be characterized by the competing interest groups who are in conflict; therefore we should have ties of the following; economic power and social and secondly political ties to the ownership of means of production (Simpson 1964: 24). Work cited Cliffs, E. (1971). The System of Modern Societies. NJ: Prentice-Hall: pp12-26 Durkheim, E. (1915). The Elementary Forms of the Religious Life: A Study in Religious  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sociology. Translated by Joseph Ward Swain. New York: Macmillan press:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   pp.23-31 John, A. S. and Tr. Simpson, G. (1951). Suicide: A Study in Sociology: New York IL:    Free Press: pp.16-23 Merton, R. K. (1968). Social Theory and Social Structure; New York: Free Press: pp.10-18 Parsons, T (1951). The Social System; Glencoe, IL: Free Press: pp.21-28 Simpson, G. (1964). The Division of Labor in Society; New York: Free Press: pp.21-24

Saturday, October 26, 2019

Upton Sinclairs The Jungle and the Meat-Packing Industry Today Essay

Meatpacking pertains to the raising, slaughtering, packaging and processing of livestock such as pigs, cows, and chickens. Prior to slaughter, animals are grown and fed. Food borne illness and pathogens still plague the meatpacking industry since the creation of meatpacking. The government plays a huge role in providing legislation and ensuring the safety of meat products and business. Although the government is meant to inspect and guarantee safety, many unlawful practices appear overlooked pertaining to the safety of meat for consumers. Meatpacking commenced thousands of years ago, and the safety of the meatpacking industry has been evaluated greatly since the industrial revolution in America. The history of the meatpacking industry in America, the impact of literature such as the novel of the jungle written by Upton Sinclair, the rendering and irradiation of meat, and current worker issues contribute to the horrible safety precautions as well as the awful environment inv olving the meatpacking industry. Meatpacking served as solely a family business up until the 17th century. As population in America grew immensely, industry as well as urbanization created a demand for meat product. Consequently, heavy industry quickly replaced traditional practices. Local meat stores grew into enormous companies and businesses that processed thousands of animals each day into fresh meat ("Meat Industry"). At the emergence of the 20th century, 4 major meat packing corporations took over small meatpacking companies and family owned businesses. The 4 major companies at the time consisted of the Armour, Swift, Morns, and national packing. The â€Å"Big Four† meat packing companies centralized their operations in a few cities ("BRIA 24 1 B ... ...s not a top priority. As the meat industry demonstrates a few pros, the cons outweigh drastically. Works Cited "BRIA 24 1 B Upton Sinclairs The Jungle: Muckraking the Meat-Packing Industry." Constitutional Rights Foundation. N.p., n.d. Web. 11 Mar. 2014. Greenhouse, Steven. "US: Meat Packing Industry Criticized on Human Rights Grounds." New York Times. N.p., 25 Jan. 2005. Web. 19 Apr. 2014. H.C. White. Chicago - Meat Packing Industry: Dropping Hides and Splitting Chucks, Beef Dept., Swift & Co.'s Packing House. Digital image. Library of Congress. Library of Congress, n.d. Web. 21 Apr. 2014. Kallen, Stuart A. Food Safety. Detroit: Greenhaven, 2005. Print. "Meat Industry." Encyclopedia Americana. Grolier Online, n.d. Web. 14 Mar. 2014. "Meatpacking in America: Still a Jungle Out There? . NOW |." PBS. N.p., n.d. Web. 11 Mar. 2014.

Thursday, October 24, 2019

Ted Hughes Birthday Letters

BIRTHDAY LETTERS Introduction: Conflicting perspectives are different points of view expressed and influenced by ones context and values. â€Å"Birthday Letters† by Ted Hughes is an anthology of poems challenging the accusation that he was responsible for his wife, Sylvia Plath’s death. The three poems The Minotaur, Your Paris, and Red are an insight into Hughes justification of the death of Plath using a very subjective and emotive poetic form. The poems possess many deliberate techniques such as extended metaphors, connotations, diction and juxtaposition to encourage the audience to accept his argument that he was not the one to blame for this world renown tragedy. The poem Daddy by Sylvia Plath also displays conflicting perspectives of the relationship between Plath. THE MINOTAUR Techniques: The destructive power of her personality is vividly conveyed through verbs, such as ‘smashed’, with its sense of overstated activity. Sarcastic dialogue – Sarcastic dialogue is used as Hughes words within the context of the incident. Get that shoulder in your stanzas and we’ll be away† is focusing on the anger within her personality and suggests she fails to incorporate these tendencies in her poetry. Hughes positions himself as calm and encouraging her in her art. Quotes: She was â€Å"Demented by my being†, and â€Å"Twenty minutes late for baby minding. † Here we see how truth depends on perspective, on who is telling it, based on how they saw it, and now how they tell it. That she was ‘demented’ may have been simply to his trivial error or that carelessness on Hughes’s part may have been the last straw in a sequence of events which had driven her mad. Towards the end of the poem the repetition of ‘your, â€Å"Your marriage, your children, your mother† creates an accusatory tone. Hughes has purposefully written himself out of the equation. Conclusion: This poem highlights the conflicting perspective of Hughes and his relationship with Plath, and gives reason that because of Plath’s mental instability he could not possible be responsible for her death. RED Techniques: Redness is present physically, but for Hughes its essential truth is metaphorical. Quotes: In this poem, we can see how variable one’s perspective can be in poetry and in this collection in particular. Hughes begins decisively â€Å"Red was your colour†. This appears to be a factual statement, a simple declaration, but immediately he undermines it â€Å"If not red, then white. † When he tries to understand why red might have been so important to Plath, he puts his suggestion in the hesitation of a question, â€Å"Was it blood? † His interpretation is complicated by uncertainty. Our perspective of others can be obscured and complicated by our uncertainties. A third colour concludes the poem, Blue. This was not Plath’s colour. Hughes is arguing, but it was â€Å"better for you†. It has healing powers also. Whiteness and the extremity of redness represent the polarities if her life, her quest for purity and the pain and passion of her existence. Hughes concludes that Plath’s inability to be nurtured by the kindly spirit of blue was what destroyed her. He feels that when she gave up blue, she lost normality, symbolising blue as a precious jewel which she lost. To support the originally firm statement that red was Plath’s colour, Hughes presents evidence which clearly supports its truthfulness, â€Å"Our room was red†. Curtains and window-seat all matched, however there was an exception, â€Å"the bookshelves escaped into whiteness†. This suggests that they were exceptional. The idea of red as Plath’s colour is reinforced. Conclusion: The summary of Plath through symbolism of these colours reveals everything about Plath and their relationship, reinforcing many arguments Hughes presents throughout his anthology. YOUR PARIS Quotes: The poem â€Å"Your Paris† indicates that from the beginning of their marriage, their perspectives on life were different, antagonistic. It also shows how Hughes was uncomprehending in the face of his wife’s personality and how he tried to come to terms with it. His version of the city was so different that â€Å"I kept my Paris from you†. It was the wartime city, occupied by the Germans, As Hughes registers their different responses to the city, and he finds a way of telling the truth about their different selves and the tension between them. The irony of this is that the situation is taking place on their honeymoon, although this is a biographical fact to which Hughes does not explicitly refer. That omission is suggestive of the problems of the relationship. Plath’s spoken responses to Paris, which enabled her to cope with the intensity of its impact upon her, produced a negative reaction in Hughes, â€Å"It was diesel aflame†, and â€Å"To the dog in me†. Conclusion: Your Paris is written from Hughes’s Perspective about Plath’s perspective, thus it is unclear whether Plath truly valued the significance of Paris. Hughes initial conflicting perspectives of Plath are represented in the poem. YOUR DADDY Quotes: In Plath’s poem ‘Daddy’, Hughes begins by pointing out that mere human beings were insufficient for Plath’s worship, she needed â€Å"a god†. The psychological explanation for this desire is the death of her â€Å"Daddy†. Hughes writes, â€Å"His death touched the trigger†. This sets in motion Plath’s search for a god to replace her vanished father. This is a plausible psychological explanation, but it is not necessarily true, this is his perspective of that matter. Plath’s life after her father’s death was like â€Å"The fury, of a high velocity bullet†. Those she chose as gods were â€Å"too mortal† to withstand the impact. Hughes undoubtedly includes himself in that category. The scar which Plath had on her cheek is seen, not as an imperfection, but like a groove in the barrel of a shotgun â€Å"To keep you true†, that is to fire the bullet correctly. Hughes is a target, but the real target was behind him, â€Å"Your Daddy†. Hughes laments the fact that he was not able to manage the deadly bullet of her personality. He could only handle the remains of her life, â€Å"a wisp of hair, your ring, your watch, your nightgown. The image of Plath’s father as â€Å"the god with the smoking gun† suggests a duel between father and daughter. She was aiming to get revenge on her father for betraying her by dying. He had the final victory however, in her suicide which took her back to him, â€Å"To bury yourself at last in the heart of god†. Conclusion: The poem Daddy allows us to discover the true perspective of Plath and Hughes’ relationship, which contrasts against Hughes own perspective. Their collective representations of Plath’s father do not conflict their perspectives. Conclusion: Overall, it is evident that Ted Hughes represented Sylvia Plath as a young and talented woman in his descriptions in the letters to Aurelia Plath. Hughes perspective of Plath changes and he details his former wife’s emotional struggle in his ‘Birthday Letters’ anthology. Thus, it is obvious that perspectives change overtime, and thorough analyse and viewing of different texts created by various composers relating to the relationship of Hughes and Plath, we discover that each text represents a different perspective regarding their relationship.

Wednesday, October 23, 2019

SWOT Analysis of Nestle Australia Ltd Essay

Executive Summary This SWOT (strength, weakness, opportunity, threat) report examines those four areas of a new Nestle product in the market. This product has a new and unique mixture that has never been in the local market shelves ever before. Although this report is mainly about the new product, it also looks at the history of Nestle and goes into depth about the SWOT of the company. Introduction and background: This area provides a brief overview of the company’s products that has already been in the market, its current market, and relevant history of the breakfast products of Nestle. SWOT table: A one page table that state the strengths, weaknesses, opportunities and threats of this product. Findings: A one page explanation of the points listed in the SWOT table, and ranking it from the most important to the least. Recommendations: A two page description of the new product, and justification of the choice made by choosing this product using at least one of the four analysis points. Introduction Nestle is the world’s leading food company. Nestle was found in 1866 by Henri Nestle and became one of the biggest food and beverage company. Nestle started at providing babies food with high quality. However, in recent years, Nestle has focused on nutrition, health and wellbeing. Since establishment until now, Nestle has been through 6 stages: 1866 – 1918: Food products for babies and Powder milk; 1918 – 1944: Chocolate, Coffee and Fresh milk; 1944 – 1975: Fast food Maggi; 1975 – 1981: Fast food products; 1981 – 1996: Yogurt and Butter; 1966 – Present: Ice cream. Nestle develops its company by the way of acquisition; they acquire other international companies to expand their market. However, it also faces the risk of controlling their business with a large market from different locations. Many companies enter into the food industry which has increased the number of competitors in this market. Nestle has focused on finding and  developing new products that concentrate on health and how to maintain customer’s health. The main competitors of Nestle are Unilever, PepsiCo Inc., Kraft Foods Group Inc., and Groupe Danone S.A. Through five years, the profit of Nestle Australia was decrease because of the competition of other companies; in 2012 it profit was 248,505 million. Table 1: Financial of Nestle in the last 5 years This report will recognize some strengths, weakness, opportunity and threat for Nestle. The below section has taken a brief overview of SWOT analysis. In the discussion section, the key of strengths, weaknesses, opportunities and weaknesses are analyzed in more particular. Finally, the suggestion for the company is made. SWOT Analysis Strength Weakness 1. World’s largest beverage and food company ($7 billion in revenue). 2. Affordable product price 3. Wide range of product catalogue 4. Research & Development capabilities (food and nutrition research) 5. Distribution channels and geographic presence 6. Competency in mergers and acquisitions 1. Inability to provide consistent quality in food products 2. Employees’ safety failure 3. Customer fears to try the unique mixture product of nestle 4. High Spending on advertising 5. Weak implementation of Corporate Social Responsibility Opportunities Threat 1. Brand image (advertising and promoting targeting children) 2. Increasing demand for healthier food products 3. Establishing new joint ventures 4. Uses many type of marketing to promote their product 1. Competition 2. Substitute goods 3. Food contamination 4. Rising of raw material price 5. Trend towards healthy eating Discussion Strengths As Nestlà © is a world renowned brand it has certain key core competencies. One would be the unmatched product and brand portfolio. The business offers one of the widest portfolios of food and brewery products in its sector. It also operates 29 brands that earn more than $1 billion in annual revenues. With more than 8,000 products it is hard for any other corporate to compete against Nestlà ©. Second would be the company’s ability to grow with research and development. Nestlà © invested more than $2 billion in research and development in 2011. It’s introducing new and redesigned products every year, strengthening firm’s competitive advantage. Third would be the distribution channels and geographic presence. Nestlà © runs in more than 100 countries and has extensive distribution channel all over the world, which supports its operations globally. Fourth is the core competency in mergers and acquisitions. Over the years Nestlà © has been forming successful partnerships and acquiring other companies in order to grow and maintain its leadership in the market. Lastly the brand reputation valued at $7 billion. Nestlà © is known almost everywhere and has a reputable brand for its products that are used by millions every day. Weaknesses Nestlà © has its weaknesses however it is very minimal in comparison to other companies. One would be its Inability to provide consistent quality in food products. Nestlà © has been recalling many products from trade due to food contamination or poor quality supplies. This does not only hurt firm’s sales but its image as well as the business is unable to control quality of the products. Another would be its weak implementation of corporate social responsibility. The company has announced and is involved in many programs that aim to make company more eco-friendly and improving the working  conditions of its suppliers. Still, Nestlà © receives a lot criticism over the effectiveness of its programs. Opportunities Every individual company is seeking to maximise their opportunities, However, when taken into consideration few key areas can be taken into account. First is the increasing demand for healthier food products. The trend of buying and consuming only healthy food products is a major shift in consumer tastes and opens up an immense market for companies. Currently, Nestlà © tries to introduce more healthy food products in response to the trend. Another is acquiring start-ups specializing in producing well-being products. Many new start-ups are forming and introducing new products for well-being or revolutionizing the ways those products are made. Start-ups are cheap and can easily be acquired. Nestlà © is focusing on providing more well-being products and this is a great opportunity to expand its portfolio. Another good opportunity for Nestlà © would be establishing new joint ventures. Nestle is already involved in many successful partnerships with major world companies like The Coca-C ola Company and Android. Threats Majority of the companies in businesses face threats on daily basis however, it the actions that need to be taken in order to minimise future threats. One major factor is Food contamination. Although it is Nestlà ©Ã¢â‚¬â„¢s responsibility to run thorough quality checks of its products, the company had been reportedly providing contaminated food or other products to the market. Such actions hurt company’s reputation and result in losses. Second would be the trend towards healthy eating. Nestlà © is a major supplier of chocolate and chocolate drinks that have high level of calories and due to changing customer habits, will experience decline in demand. As the Growth of private labels is rapidly increasing, this may have a long term effect on Nestlà ©. The growing number of supermarkets and other retailers are introducing their own label products that cost less and can easily compete with Nestlà ©Ã¢â‚¬â„¢s product portfolio. Lastly, rising raw food prices which generates a ma ssive impact for all businesses. With an overall growth of world economy and population, the demand for raw food will rise. The result of that will be higher material costs and squeezed margin for Nestlà ©. Recommendations The Entourage’s new idea is a novel, unique and inspired product whose immense popularity will see it flying off store shelves and is surely going to be a new step forward for the Nestle Company. The product in question is a new type of cereal, which may seem dull and boring at first glance, but the appeal of the product lies more in its enhanced practicality. The product is a range of new cereal flavours consisting of wheat flakes, dried fruit and flavouring (chocolate, vanilla etc.). The wheat flakes will be in the shape of triangles, to achieve a brand image and for consumers to relate a simple/everyday object with our cereal, so that they are constantly reminded of it. The cereal is sold inside bottles/cans. When consumers buy the product, they will simply need to pour milk into the container and the result is an instant cereal fix, whether at home, at work, on the bus or anywhere else. The bottle/can also come with a resealable lid, which can be opened and closed at will to avoid spilling the cereal. Other cereal products force the consumer to sit and eat, despite the fact that they may be running late and other on the go products are liquefied sugar that merely provides a mild energy boost, whereas our product combines the best of both worlds. Not only does the consumer get a filling, wholesome and tasty breakfast, but they also receive these benefits without sacrificing time, an important resource in the morning. Strategy Profiles: Competition (Threat)/Brand Recognition Worldwide (Strength) – A day to day problem for firms is the constant competition from other businesses, whether minor or major. When attempting to launch a product and/or maintain its life on store shelves, there will always be demand for a competitor’s product. However, with smart advertising and a big name like Nestle, we can work to ensure that our product is what people are constantly talking about. Products are high in sugar and fat (Weakness)/Further research into nutrition (Opportunity) – Our product may not be the most fattening item on store shelves, but a high sugar content isn’t usually the best image for a product. But with research into health and nutrition, the product can  change. By constantly tinkering with and changing the recipe, we will be able to achieve a product that is not only nutritious, but retains that delicious flavour that the product is famous for. Customer fears to try the product (Weakness)/Affordable product price (Strength) – Consumers will always prefer to buy products that they are familiar with, instead of trying new items and because of this, it can be very difficult to introduce a new product into the market. While it can be difficult to persuade the consumer, making a price that is not only fair, but less than your competitors, can have an impact in how your product is perceived. Having a cheaper price may not be a substantial selling point, but it would succeed in gaining new customers and little bonuses like these can add up to be a major benefit. References Navi, G 2009, Nestle, Scribd, viewed 18th September 2013, http://www.scribd.com/doc/21544545/Introduction-Nestle-Was-Founded-in-1866-by-Henri-Nestle-And Nestle 2013, Nutrition, Health & Wellness – New Product Development at Nestlà ©, Business Case Studies, viewed 18 September 2013, http://businesscasestudies.co.uk/nestle/nutrition-health-wellness-new-product-development-at-nestle/introduction.html#axzz2f1LLXlr9 Nestle Group Limited 2011, The World’s leading Health, Wellness and Nutrition Company: Annual Report 2011, Nestle Group Limited, viewed 18 September 2013, Nestle 2013, About Us, Nestle, viewed 18 September 2013, Interbrand 2013, Nestle, viewed 18 September 2013, retrieved from Interbrand database Overview of the Nestlà © Oceania region 2013, Nestle, viewed 13 September 2013,

Tuesday, October 22, 2019

Health Care Essay Example

Health Care Essay Example Health Care Paper Health Care Paper The following essay will discuss the issue of health care for middle-class Americans.   The subject of the essay then will follow how health care is being supplemented in America and how Americans are being treated in an unfair capacity. The essay will present certain facts and figures based of race when dealing with healthcare to allow for a discussion of how Americans are being treated in this profession.   Also, a range of the concept of middle-class American will be brought to the context of the paper such as age, and race within this dynamic and the different aspects of each in regards to health care. As the problems for middle-class Americans and health care arise avenues and choices for the future in health care will be presented so that the prospects of the future of healthcare can be known.   The position of the paper will be one that follows the thesis of health care being a large problem for middle-class Americans and this hypothesis will be based largely on the idea of money and the inequality provided because of lack of money. Health Care Healthcare refers to the analysis, management, and deterrence of illness, disease, injury, and other physical and mental mutilations in human beings. It is delivered by practitioners in nursing, medicine, pharmacy, chiropractic, allied health, dentistry and other care providers. Healthcare covers other aspects as well such as provision of primary, secondary and tertiary care in public and private health. Healthcare forms an important part of a country’s economy, for example, in 2008, health care used a standard of 9.0% of the gross domestic product (GDP) across the most developed countries. The United States, France and Switzerland were the top three spenders in healthcare globally. The activities by health care providers and institutions are regulated by national and provincial authorities for maintaining quality. Medical facilities are locations where health care providers practice their skills and the workload of any facility indicates its size. The workload of a medical facility also dictates the amount of government funding that it will receive. Most governments use measure a medical facility’s workload using the standard whole patient equivalent (SWPE). These measures and other have determined the allocation of funds and other resources to medical facilities (Reid, 2009). Current U.S. health care system The healthcare services in the United States are provided by many separate legal bodies with most of these being controlled and owned by the private sector. However, health insurance is mainly provided by the government and most of the cover and spending programs originating from Medicaid, Medicare, Veterans Health Administration, TRICARE and the Children’s Health Insurance Program. According to the U.S Census Bureau of 2009, over 16.3% of the population was uninsured even though the United States spends more money on health care per capita than any other country by the year 2008. The United States also has the fourth largest public spending per capita after Monaco, Luxemburg and Norway. Medical debt within America has also steadily increased and has contributed towards 46% of personal bankruptcies. This has caused a subsequent increase in health costs as well as the number of uninsured citizens (Hunnicutt, 2010). Strengths of the health system The American health system boasts of one of the best medical research systems globally. Many renowned medical practitioners have graduated from the Mayo Clinic, Harvard Medical School, and the Cleveland Clinic. America also has the most advanced medical equipment and techniques in the world. Employees working within the medical sector also enjoy hefty salaries and other benefits. The proposed American insurance plans are also very comprehensive and beneficial to the people who can afford to pay the regular premiums. The American health care system also provides coverage for the vulnerable groups within society. The government provides insurance for senior citizens and the disabled. Medicaid covers the health needs of low-income individuals (Garber, 2006). Weaknesses of the health system The United States may be the biggest economy in the world, but their health system has been blamed for being unsatisfactory, biased and unaffordable. The recent attempts by the Obama government have been the best efforts at providing healthcare to Americans. The cost of attaining healthcare is one of the first weaknesses of the American health system. Americans pay more for health than any other nation globally. The country is also the only one that does not offer a blanket health program for all its citizens despite allocating vast amounts of public funds to the health sector. The fact that a larger chunk of the health sector is managed by private owners means that they also operate with profits. These firms find ways of denying the citizens through usage of loopholes to avoid paying for the insurance. Private health insurance companies also make profits by increasing the charges on the Americans. The cost of insurance and other medical costs have steadily risen over the last two years. According to the National Coalition on Health Care, the contribution of the average employee to the health insurance has risen over 100% since 2005. The cost of insurance for physicians and hospital visits also increased in the same period. The senators and other federal employees have access to the Federal Employees Health Benefits Program that provides healthcare insurance to them. This means that the government pays their health insurance using the taxpayers’ money while ordinary citizens have to pay it on a personal basis (Buchbinder Shanks, 2007). Future reforms in the American health care system The policymakers’ attempts at reforming the US health care system have made the whole system even more risky and inefficient. Hospitals have been given the legal leeway to charge clients whatever prices they deem fit. Insured people have either the government or the insurance companies fighting on their side and therefore, have an advantage over uninsured people. This has converted the medical scene into a bilateral oligopoly where not everyone pays the same price for medical services. The healthcare system has also increasing depended on drugs as the main treatment method. Doctors have abandoned other forms of treatment such as physical therapy and nutrition and embraced a system of prescribing medicine for all types of ailments. The American health system has also increasingly invested too much human resources and funds on end-of-life care. The future of the health care system relies on proper policymaking and implementation. The new health policy will have drastic economic consequences for the economy. References Buchbinder, S. B., Shanks, N. H. (2007). Introduction to health care management. Sudbury, Mass: Jones and Bartlett Publishers. Garber, K. M., American Hospital Association. (2006). The U.S. health care delivery system: Fundamental facts, definitions, and statistics. Chicago: Health Forum. Hunnicutt, S. (2010). Universal health care. Detroit: Greenhaven Press. Reid, T. R. (2009). The healing of America: A global quest for better, cheaper, and fairer health care. New York: Penguin Press.

Monday, October 21, 2019

Finding My Passion essays

Finding My Passion essays Ive participated in many sports and extracurricular activities throughout my life; gymnastics, cheerleading, dancing, piano and French classes but somehow I've always ended up quitting all of them. Much of this has to do with my personality - I tend to be a bit lazy. I limit myself by maintaining an "average" life, even though I'm fully capable of reaching a great success. When it comes to personality, my mother is my complete opposite. She's a very dedicated person and expects a lot from herself. She always gives her best and is the type of person who never gives up. As her daughter, I've witnessed what happens when we live our lives with high personal expectations. And learning from her, simply by watching her live her life, may be what leads me to making decisions that lead to a happy and successful life. In early November of 2005, I was on a swim team and I had two very important dates coming up on the calendar: one of the most significant swim competitions of the year and my 16th birthday. The swim competition was an obsession for my mother. She couldnt believe I hadnt quit the swim team and she was so proud and happy for me. But this enthusiasm was putting a tremendous amount of pressure on me. As the day of the swim meet approached, my nerves seemed to increase with each passing second. Before I knew it, it was the day of the competition. My mother took me to school that morning and I hoped that somehow I could find the time to relax and clear my mind. I arrived to class before the other students and the room was empty. As soon as I sat at my desk, all my friends walked in singing happy birthday and carrying an enormous cake and gifts. I was so touched that I didn't even think about the swim competition for the rest of the day. But as soon as the last school bell rang, my nerves kicked into overdrive. I knew it was time to go home and begin getting ready to compete. While I was walking to my bus, my th...

Sunday, October 20, 2019

7 Top Tips for Saving Money on SAT and ACT Prep

7 Top Tips for Saving Money on SAT and ACT Prep SAT / ACT Prep Online Guides and Tips Getting into college is a great feeling - but having to spend money on SAT/ACT test prep? Not so great. Let’s be honest: most people would rather put their ACT or SAT money toward something a little more exciting. But the good news is, you don’t need to spend all of your cash on test prep, as long as you know which resources to use and how to spend your money wisely.In this guide, we give you 12 tips and resources that are guaranteed to help you save money on test prep. How to Save Money on SAT/ACT Test Prep: 7 Key Tips First off, let's go over theseven key principles you should know in order to maximize the amount of money you save on SAT/ACT test prep. Tip 1: Get Serious About the Exam By studying diligently and maintaining a serious attitude toward test prep, you’ll save yourself money in the long run. Why? Becausethe fewer times you take the exam, the less money you’ll spend on registration fees (and, by extension, test-prep materials). Now, this doesn't mean you shouldn'ttake the SAT or ACT more than once(in fact, we recommend taking your chosen test at least twice!). But by approaching your test prep seriously and having a willingness to put in the necessary time and effort, you won't end up taking the ACT or SAT more times than you really need to. So make sure you set a goal score and are actively working toward it with a foolproof study plan. Do this, and you shouldn't need to take your test more than two or three times, max. Tip 2: Customize Your Test Prep Customizing your test prep allows you to focus on the most difficultcontent areas for you andspend money only on the resources you actually need.By tailoring your study sessions, you'll have less trouble tackling challenging concepts on test day and won't waste precious time reviewing topics you're already strong at. To pinpoint your weaknesses, take an official ACT or SAT practice test andtime yourself using the same restrictions on the actual exam. Once finished, calculate your section scores, as well as yoursubscores,to see which areas you'll need to review before test day. These are the content areas you'll want to consider spending your ACT or SAT money on. For example, if you’re a pro at reading comprehension but struggle with math, don't bother forking out hundreds of dollars for a general ACT class. Instead, narrow your prepso that you're opting primarily for math-heavy resources, such as an ACT math book or a tutor who specializes in ACT math. Tip 3: Decide on a Budget Ahead of Time A penny saved is a penny earned, which is why you should make a budget ahead of time and stick with it.This way you won't be tempted to spend more than you can afford on test prep. So for instance, if you're looking to spend upwards of $25 on SAT study materials, you could buy a comprehensive prep book, a couple of SAT apps, or even a short stint with an SAT tutor. What you purchase ultimately depends on the specific skills you want to strengthen (see Tip 2). Just remember that your budget is a maximum,not a minimum, so don't feel pressured to blow all of your SAT money on resources you're not certain you'll actually need. In fact, you may end up needing to spend only a tiny fraction of your budget to get the guidance you're looking for! Tip 4: Take Advantage of Free and Official Resources Both the College Board and ACT, Inc., offer loads offree and official resourcesyou can integrate into your studies. Because these materials come from the actual makers of the SAT and ACT, they are far and away your best bets for getting the content review and test-taking practice you need at the price you want. You can look for resources online at the official College Board and ACT websites. Most free SAT/ACT study materials are available as PDFs in the form of practice questions and full-length tests. We'll explain more about the types of official resources you can use in the following section. These books aren't just old - they're ancient! Tip 5: Opt for Used Over New High-quality prep books are usually worth the money. But to avoid overpaying, I strongly suggest opting for used over new.Used books are almost always cheaper and can still give you the same content and overall benefits of a new book. The only major downside is that used books are often filled with previous owners' notes and markings, making them difficult to read and use properly. On a related note, you can also look for previous editions of used books.In general, these are even cheaper than used, recently released books. Again, though, there's a caveat:older books are far more likely to contain outdated information, particularly if you're planning to take the SAT. With SAT prep books from 2015 and earlier, it's imperative you understand how the SAT’s format has changed before cracking open your book to study. Used prep books are typically available on websites such as Amazon and eBay; you can also search for them at local bookstores and libraries (as we'll discuss more in the following section). Additionally, it might be helpful to ask friends and family members who’ve taken the SAT or ACT whether they have any old prep books you can borrow. In this case, you may be able to snag a book for free! Tip 6: Participate in School-Day Testing (If Available) Some states and districts offer students the chance to take the ACT or SATduring the school day at their schools. (In some states, testing is actually mandatory for all students.) This is called school-day testing, and what's great about it is that this test is usually free for students! But that's not the only benefit. With school-day testing, you'llalso save money by not having to arrange your schedule to make room for a Saturday test day.So if you normally work a part-time job on Saturdays, for example, you won’t need to miss work in order to take the ACT or SAT. Likewise, you won’t need to spend money on public transportation or gas to get you to a testing center. There are a couple of non-monetary advantages as well. First, you don’t need to spend an entire Saturday taking the test. Second, you get to work in a familiar environment and with people you know, which can ultimately increase your confidence on test day. Tip 7: Listen to Your Gut When it comes down to it, you're the only person who truly knows what you'll need to help you prepare efficiently for test day. So always go with your instincts. If you believe a certain resource will be worth the investment, listen to your gut and buy it. Likewise,if you're not sure about a certain prep book's credibility or its likelihood of getting you the score you want, it's probably best to just walk away. What's better than free hugs? Free test prep! Just kidding, it's actually Legos. Definitely Legos. (clement127/Flickr, resized from original) Free ACT SAT Resources That'll Save You Money The easiest way to spend less of your ACT and SAT money is to take advantage offree, high-quality resources.Here are five excellent options for test prep that won't burn a hole in your pocket. Online Guides, Questions, Practice Tests The internet is home to a plethora of free prep materials that can help you hone your test-taking skills as well as strengthen your strategic approaches and content weaknesses on the ACT and SAT.As I mentioned above, the best online resources are, undoubtedly,official SAT/ACT guides, practice tests, and questions. You can accessall official SAT practice testsin our guide.On the College Board website, you can view the entirety ofThe Official SAT Study Guideas a collection of downloadable PDFs; you can alsopractice withan array of sample questions, which include: 24 Reading questions 22 Writing and Language questions 18 Math No Calculator questions 30 Math Calculator questions 2 Essay prompts As for the ACT, we've gatheredall official ACT practice tests here. Like the College Board, ACT, Inc., maintains a ton offree practice questionsonline, including: 75 English questions 60 Math questions 48 Reading questions 40 Science questions 1 Writing prompt Unofficial tests and questions, too, can be helpful.Unfortunately, most free test-prep websites for the ACT and SAT are relatively low quality and lack realistic questions and content, so it's best to stick with official resources whenever possible.That said, if you're craving a bigger collection of questions, our guides tofree online ACT and SATpractice testscan tell you which tests are worth using- and which ones you're better off avoiding. Khan Academy Through a partnership with the College Board, Khan Academy offers thousands of free, official SAT practice questions, complete with in-depth explanations and robust content review. With this website, you can learn about new topics through video lessons, take quizzes, and even import your PSAT/NMSQT scores to tailor your SAT study plan to your weaknesses. You must make an account to save your progress, but it's free and definitely worth it for the gigantic stockpile of SAT-style questions alone. Although Khan Academy doesn’t offer an ACT program or ACT-style questions, you can still use its SAT program and subject-based courses toget a rundown of basic math, reading, and English conceptsfound on the ACT. Get ready 'cause we're about to toot our own horn! #hatersgonnahate PrepScholar Blog If you haven't explored our website already,our PrepScholar SAT/ACT blog offers hundreds of free articles and guides(just like the one you’re reading right now!) you can use to prepare yourself for the SAT or ACT. Our best and most comprehensive resources include the following: SAT The Ultimate Study Guide for SAT Reading: Strategies, Tips, and Practice The Complete Prep Guide for SAT Writing: Grammar, Strategies, and Practice The Ultimate SAT Math Prep Guide: Tips, Formulas, and Practice The Ultimate SAT Essay Study Guide: Tips and Review The 21 SAT Tips and Tricks You Must Use How to Get a Perfect 1600 SAT Score, by a 2400 Expert Full Scorer ACT The Ultimate Study Guide for ACT English: Tips, Rules, Practice, and Strategies The Ultimate ACT Math Prep Guide: Strategies, Topics, and Tips The Ultimate Prep Guide to ACT Reading: Strategies, Tips, and Practice The Ultimate Study Guide for ACT Science: Tips, Practice, and Strategies The Ultimate ACT Writing Study Guide: Tips, Strategies, and Practice 15 ACT Tips and Tricks to Improve Your Score How to Get a Perfect ACT Score, by a 36 Full Scorer We also encourage you to browse our blogby searching for any ACT or SAT keywords or concepts you want to learn more about. Chances are, we’ve got an article about it! SAT and ACT Apps Test-prep apps are excellent resources forsupplementary SAT/ACT practice.And since many highly rated ACT and SAT apps are free (or available as free trial versions), there's no need to worry about paying a hefty sum for a resource you're not sure you'll actually use. Some of the best SAT apps you can download for free include Daily Practice for the New SAT- the College Board's official SAT prep app - and Ready4 SAT, which comes packed with more than 1,000 practice questions. There are also manygreat ACT appsthat won't cost you a cent. These include Ready4 ACT, which contains 1,000+ high-quality practice questions, and Varsity Tutors’ ACT Prep, which offers a combination of practice tests and skill-specific diagnostic tests. Most test-prep apps are available for both iPhone and Android, and you can find more by searching for "SAT" or "ACT" in the iTunes and Google Play stores. As a reminder, apps should never be your primary test-prep resources. Nonetheless, they can be extremely helpful if used appropriately. I strongly recommend using apps for on-the-go practice and as warm-ups before study sessions. Local Library In this digital age, we often forget libraries still exist - but they do, and they likely have a ton of ACT and SAT prep books you can use at no cost to you! If you're planning to take the ACT, I suggest first browsing your library for The Official ACT Prep Guide, as this official guide will be the best resource you can use for official practice questions, quizzes, and content review. (Remember, The Official SAT Study Guide is available for free online, so there's no point in looking for it at your library!) You should also spend time searching forhighly reviewed, unofficialACT and SATprep books. If possible, try to stick with recently published books. For the SAT especially, you'll want to look for newer (2016 and later) prep books, asthe SAT underwent significant changesin early 2016. By contrast, most ACT prep books should still be relevant to today's version of the exam (though the Writing section changed format in 2015). In the end,you can still use older prep books, but it's important to know that not all of their content will apply directly to your upcoming test. If you can't find any quality prep books at your library, ask a librarian whether you can request a specific ACT or SAT prep book to be sent to your library. The final rule of saving money: no matter how delicious it looks, don't eat it. Recap: Spending Less on SAT/ACT Test Prep Many students believe that to do well on the ACT or SAT, you must have access to the best possible test-prep resources available - many of which cost a pretty penny. But in reality, you don’t need to throw all of your money at exhaustive study materials, courses, and tutoring sessions to help you get the score you want on test day. Rather, you just need to knowwhat resources will help you the most and are therefore worth spending your ACT or SAT money on. Here are the main ideas to taking away from this article: Tailor your prep.Knowing your weaknesses is a key step toward saving money. By investing in only the study materials you actually need to do well on the exam, you'll not only save yourself cash but also raise your chance of attaining your goal score. Official is best - and often free. In terms of authenticity, the absolute best resources you can get are those created by the College Board and ACT, Inc. Luckily, both companies offer a variety of free online materials, from individual practice questions to full-length quizzes and tests. Start with free.The two best resources for free official and unofficial test prep are the internet and libraries. So if you’re trying to save money, make sure you exhaust both of these optionsbefore making any purchases. If you do decide to buy something, ... Be smart with your money. Don’t purchase any resources you don't need or that are way over your budget. And if you've found something you like, see whether you can get it used since an older copy will be cheaper than a newer one. As with any major purchases, always go with your gut and only buy what you ultimately feel is worth buying! What’s Next? Looking for more ways to save money?Learn how to get excellent prices on SAT/ACT tutoringand get a rundown of the costs associated with the SAT and ACT. Not sure you can afford to take a college-admission test?See whether you qualify for an SAT or ACT fee waivertoday. Worried about your finances once you start college?Our guide will teach you everything you need to know about saving money as a college student. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Saturday, October 19, 2019

Theme Park Management Assignment Example | Topics and Well Written Essays - 2000 words

Theme Park Management - Assignment Example The maximum number of tourists are from Germany (about 50 percent), with Switzerland contributing 22 percent and France, a close second, with 18 percent. The rest 10 percent constitute visitors from other countries. Given these facts, the researcher has attempted to find out if the planning process of the theme park laid any stress on sustainable development of the local community. The research, therefore, aimed at evaluating to what extent the local residents were involved in the planning process of the park, both then and now, and the perspective of the local residents and stakeholders about their involvement, again both then and now. The researcher has used a positivistic research philosophy with a mainly deductive research approach, to establish the research objectives. Primary research (interviews, questionnaire) and secondary research (review of travel literature) were used for the project. The logic employed was that since the number of people was relatively large, a quantitative approach was employed. Though the researcher has not excluded the importance of qualitative research and in fact has included few interviews in trying to establish the aim of the project. In every research it is important to know about the research approach, how the data was collected and analysed, as the results of the research will vary accordingly. (Language Center. Writing up Research Method and Research Design.) For example, if the efficiency of the voting system in a democracy has to be determined and if a questionnaire survey is being provided to the people across the country, then it is a much better approach than randomly interviewing people. Two factors, one the huge base and the second sectional bias and prejudice will affect the results of the interviews. However, if the questionnaire has options marked as excellent, very good and good, then it gives no option to the respondent to answer in the negative. Hence, though the quantitative research method would be the best suited, it may lead to wrong conclusions, because the questions did not have exhaustive options. What is generally agreed on is that there is no 'perfect' research method. Data collection, however, is best representative when both quantitative and qualitative data is collected. So, interviews, which tell the 'inside story' is essential to understand the analysis. (Carter McNamara, Copyright 1997-2008.) In whatever which way the data is collected, analysis is best when the process starts working backward that is from the research goals. Starting this way, helps to streamline the thought, organise the data and focus on the analysis. In the Europapark project, though the aim was to determine the involvement of the local community in the initial as well as the present planning and implementation of the theme park project, the research objectives were fragmented into: Determining tourist attraction in a theme park and ways in which the local community can be involved in the project. Identifying the actual involvement of the local community in the planning process, in the design phase and in the current period. Determining the local community's perception of their involvement in the

Discussion 3.2 Essay Example | Topics and Well Written Essays - 250 words - 1

Discussion 3.2 - Essay Example obility of patients in the community healthcare facility and numerous critical issues encountered by the hospital, the health department of Cincinnati worked as an agent of change. The city carried out an independent evaluation of the hospital’s operations. Moreover, the city strictly defended the required developments in the hospital. Various issues were faced by the institution while executing the advocacy role, especially concerning the authority of domestic health department. It is evident from the execution of numerous suggestions, the communication amongst the officials from the city and the government increase in the finances for healthcare and continued assessments that the Cincinnati Health Department contributed positively in the process of change. This article identifies the problem and discusses in detail the process followed to solve that problem and is based on an actual hospital. This verifies the authenticity of this article and makes it a credible source. This article can be taken as a case study and be used to teach problem solving skills to the health care

Friday, October 18, 2019

Wal Mart Case Analysis using Porter's Model Study

Wal Mart Analysis using Porter's Model - Case Study Example This helps in improving the supply chain and lowering the cost of distribution. Third competitive advantage is its advanced technology of data mining. With the help of data mining, they are able to gather useful data for the suppliers, improves customers satisfaction with the help of accurate demand forecast. The cost is reduced as there is no excess of inventor. The forth competitive advantage is Wal Mart work force culture. It values more for the customers; it is not compromised in any ways. The stores are able to response quickly to the changing demand. Lastly it’s the EDLP (everyday low price). With the help of EDLP customer satisfaction is improved through low price. The advertising cost is also reduced and steady price improves the supply chain (Quelch, p.189-192). The individuals can easily shift to some other competitors who offers product at a lower price than Wal-Mart. But the consumers will lose the convenience with the organization. Thus the power of consumer is me dium. Entry barriers for new players are high compared to its competitors due to high initial set up costs such as distribution channels and this is because Wal-Mart has good distribution systems, huge brand name. Wal-Mart has an absolute cost advantage. Therefore the threat of new entrant is low. Threat of substitute is low as there are not many companies which offer low pricing and convenience. The customers may switch off to other speciality stores but they would not find the low pricing strategy of Wal-Mart.

Human health and the environment Essay Example | Topics and Well Written Essays - 500 words

Human health and the environment - Essay Example Reduced chemical use in crop management conserves the environment. They can also be genetically manipulated to contain extra nutrient s. The crops will require lower maintenance and farmers will benefit from crop-protection transgenic strategies (Wambugu, 1999). Increasing food security will stabilize their economies and quality of life. Most people in arid and semi arid countries depend on single food crops and endowing these plants with more nutrients through genetic engineering will reduce incidences of food malnutrition. Most opponents of genetic engineering state that it is ethically wrong and that it is harmful. Adequate Legislation can ensure ethical practices and strict adherence to regulations can be monitored effectively. I conquer that more research should be done to understand the long term effects of genetically engineered crops on the ecosystem and on human health. Vasil, I.K. (1998). Plant biotechnology: Achievements and Opportunities at the Threshold of the 21st Century. Paper Presented at the IX International Congress on Plant Tissue and Cell Culture, Jerusalem Israel. b. The dose-response curve illustrates the change in an organism caused by different levels of exposure in a given time. The route of administration and the exposure time is crucial in understanding the response relationship. The response curve help toxicologists determine safe and hazardous levels for the compounds under study. c. LD50 is the amount of substance required to kill 50% of the test population usually measured in mg/body weight. A substance with a high LD50 is safer because it requires higher concentration to cause 50% death to the test population. A substance with a low LD50 requires very little concentrations to cause 50% death in test population and hence is more lethal. I support the precautionary principle because it is our duty to prevent some threats of damage, particularly

Thursday, October 17, 2019

Market Segmentation (In simple terms) Essay Example | Topics and Well Written Essays - 1000 words

Market Segmentation (In simple terms) - Essay Example It is indeed quite a challenge to segment a price sensitive market, as the company might end up losing a good share of its customers, if it plans its services for some other segment. For example, if the segmentation is being done for the retail sector, then the segmentation process might involve classifying the customers on the basis of goods and commodities being purchased, number of visits to the superstore, size of family etc. Similarly, if it has to be for an airlines industry, then we need to take into consideration the general aspects of airlines industry, duration of the travel, type of traveler - corporate or general etc. It is not a must that all corporate clients would prefer to have meals on their journey's ranging from one hour to two hours. Such a journey can be undertaken with a low cost airline which cuts the cost by not serving the meals. During such a journey what the client will be looking at is a thorough professional approach from the airline staff and a comfortable journey. Therefore segmenting essentially involves identifying customers with homogenous attributes who are expected to respond to the company's marketing mix in similar manner. If the needs of customers are clubbed in this manner, the company can always pool its efforts towards making the experience of the customer or consumer worth the price being paid. An effective and elaborate market segmentation is supposed to achieve the following: Opportunities represented by each segment are clearly measurable and substantial: This implies that the material advantage for each segment must not be limited to intangibles only. Instead the advantages must be substantial enough to attract the existing as well the prospective customer. If the opportunities for customers are tangible enough, the existing customer base can be widened in due course or the segment can further be subdivided depending upon the extent of penetration being achieved by the company or the product portfolio. Segments are accessible and identifiable for the company: The segments being targeted by the company must be within easy reach of the company, with existing infrastructure and related support base. For example, if the company plans to cater to the consumers in some remote locality, it must have strategic tie ups with local transporters and the community in general. Meaningful differences exist between segments that will lead members to respond differently to elements of the marketing mix. It must be emphasized here that there are some segments which may not have easily distinguishable live dividing them, but it is equally true that there are segments which are poles apart as far as their needs are concerned. For example one person owning a Formula-1 race car might be having entirely different needs than an ordinary citizen using an MUV. While on the one hand F-1 racer requires best possible technology at any cost, the MUV car owner will have to see fuel efficiency and other price considerations before finalizing the deal. Segmentation is strongly linked to the business mission, goals, and identifies opportunities that fit well with resources and capabilities of the company. Market segmentation is carried out depending upon the plans, mission and objectives of the company. A company will of course want to cater to a market where it feels more confident in taking on the

Compare and contrast the two stories, Black Men in Public Space by Essay

Compare and contrast the two stories, Black Men in Public Space by Brent Staples and Where are you Going, Where have you Been by Joyce Carol Oates - Essay Example This can be seen in the short stories â€Å"Where Are You Going, Where Have You Been?† by Joyce Carol Oates through her characters Connie and Arnold Friend as well as in â€Å"Black Men in Public Space† by Brent Staples through the narrator’s own experiences. The first character to be introduced in Oates’ story is Connie, a teenaged girl just beginning to discover the world outside of her parents’ home. As this character is examined, a trope is revealed in her name itself. According to the Merriam-Webster Dictionary, one of the definitions of ‘trope’ is â€Å"a word or expression used in a figurative sense† (2009). Connie’s name suggests a person involved in a con, or farce of some kind as she certainly is. At home, she is the typical lazy but innocent teenager, but in public she attempts to become someone quite different. â€Å"Everything about her had two sides to it; one for home and one for anywhere that was not home: her walk, which could be childlike and bobbing, or languid enough to make anyone think she was hearing music in her head; her mouth, which was pale and smirking most of the time, but bright and pink on these evenings out† (Oates). She is not what she seems to be which make s her a ‘con’ artist. Her mother understands her to be irritating and lazy but generally innocent while Oates makes it clear that Connie has been sexually active in opening her story with an example of Connie’s typical evenings out as she ditches her friend in order to spend the evening with a boy named Eddie. â€Å"She spent three hours with him, at the restaurant where they ate hamburgers and drank Cokes in wax cups that were always sweating, and then down an alley a mile or so away, and when he left her off at five to eleven only the movie house was still open at the plaza† (Oates). While her mother continues to have an impression of

Wednesday, October 16, 2019

Market Segmentation (In simple terms) Essay Example | Topics and Well Written Essays - 1000 words

Market Segmentation (In simple terms) - Essay Example It is indeed quite a challenge to segment a price sensitive market, as the company might end up losing a good share of its customers, if it plans its services for some other segment. For example, if the segmentation is being done for the retail sector, then the segmentation process might involve classifying the customers on the basis of goods and commodities being purchased, number of visits to the superstore, size of family etc. Similarly, if it has to be for an airlines industry, then we need to take into consideration the general aspects of airlines industry, duration of the travel, type of traveler - corporate or general etc. It is not a must that all corporate clients would prefer to have meals on their journey's ranging from one hour to two hours. Such a journey can be undertaken with a low cost airline which cuts the cost by not serving the meals. During such a journey what the client will be looking at is a thorough professional approach from the airline staff and a comfortable journey. Therefore segmenting essentially involves identifying customers with homogenous attributes who are expected to respond to the company's marketing mix in similar manner. If the needs of customers are clubbed in this manner, the company can always pool its efforts towards making the experience of the customer or consumer worth the price being paid. An effective and elaborate market segmentation is supposed to achieve the following: Opportunities represented by each segment are clearly measurable and substantial: This implies that the material advantage for each segment must not be limited to intangibles only. Instead the advantages must be substantial enough to attract the existing as well the prospective customer. If the opportunities for customers are tangible enough, the existing customer base can be widened in due course or the segment can further be subdivided depending upon the extent of penetration being achieved by the company or the product portfolio. Segments are accessible and identifiable for the company: The segments being targeted by the company must be within easy reach of the company, with existing infrastructure and related support base. For example, if the company plans to cater to the consumers in some remote locality, it must have strategic tie ups with local transporters and the community in general. Meaningful differences exist between segments that will lead members to respond differently to elements of the marketing mix. It must be emphasized here that there are some segments which may not have easily distinguishable live dividing them, but it is equally true that there are segments which are poles apart as far as their needs are concerned. For example one person owning a Formula-1 race car might be having entirely different needs than an ordinary citizen using an MUV. While on the one hand F-1 racer requires best possible technology at any cost, the MUV car owner will have to see fuel efficiency and other price considerations before finalizing the deal. Segmentation is strongly linked to the business mission, goals, and identifies opportunities that fit well with resources and capabilities of the company. Market segmentation is carried out depending upon the plans, mission and objectives of the company. A company will of course want to cater to a market where it feels more confident in taking on the

Tuesday, October 15, 2019

Taming the Wild West Essay Example | Topics and Well Written Essays - 1500 words

Taming the Wild West - Essay Example The Indians mainly lived in the west, which was vast comprising of the Appalachian and all the way to the Pacific. Indians had claimed this land and used it mainly for hunting as their main economic activity (Filson p 21). The Germans and the Scotts-Irish settlers later arrived in Philadelphia in search of unclaimed lands and settled near Appalachian, which consisted part of the land claimed by the Indians. There was no conflict since the relationship between the settlers and the Indians was mutual in the sense that the Scotts-Irish traded with Indians and adopted some hunting styles. As time went by, the Trans-Appalachian developed to become a frontier of three empires, which comprised of the Iroquois Confederacy, French, and Indians. The British seemed to hardly be satisfied by this settlement and decided to start war with French troops in order to control French expansion in some key areas like Fort Duquesne (Filson p 22). Virginia on the other hand created an armed regiment of pr ovincial regulators in order to attack Braddock’s British regulators that raided Indian country. The Indians held their position that the land belonged to them and had the right to prevent any foreign settlements. The war saw the French prevailing finally but the Indian allies never stopped to claim their land and continued attacking British soldiers (Filson p 45). Comparison between Kit Carson and Daniel Boone Daniel Boone had initiated several hunting trips to Eastern Kentucky from 1768 and later decides to land his family in North Carolina through Cumberland Gap before becoming a military officer. He was an American militant officer during the American revolutionary war. Like Kit Carson, he was a frontier and a great fighter who helped the Americans fight against the British. At one time, he was parallel to the Indians fighting against the British but he later joined the Europeans to help in protecting their territories based in Virginia. Kit Carson was also an American fi ghter and a frontiersman (Abbott 31). He was an Indian fighter against the Europeans and their settlements in America. His territory became the West after he had left home at a tender age to become a mountain man as well as a trapper in the West. Both Carson and Boone were couriers and scouts aiding the Americans but Boone joined the British troops later to protect their territories. Boone fought in various battles including the Blue Licks Battle. He has remained legend of his lifetime and become famous in both Europe and America. He became a key subject of heroic tales as well as a major icon in fiction works.  

Monday, October 14, 2019

Effective teachers Essay Example for Free

Effective teachers Essay I. The Power of an Effective Teacher and Why We Should Assess It This is the value of the teacher, who looks at a face and says theres something behind that and I want to reach that person, I want to influence that person, I want to encourage that person, I want to enrich, I want to call out that person who is behind that face, behind that colour, behind that language, behind that tradition, behind that culture. I believe you can do it. I know what was done for me. The transformative power of an effective teacher is something almost all of us have experienced and understand on a personal level. If we were particularly fortunate, we had numerous exceptional teachers who made school an exciting and interesting place. Those teachers possessed a passion for the subjects that they taught and genuine care for the students with whom they worked. They inspired us to play with ideas, think deeply about the subject matter, take on more challenging work, and even pursue careers in a particular field of study. Some exceptional teachers achieve celebrity status, such as Jaime Escalante, the math teacher who inspired the film Stand and Deliver, but thousands of unsung heroes go unrecognized in their remarkable work with students on a daily basis. ? II. Qualities of an Effective teacher Think back to when you were in school. Who was your favourite teacher? Who was the teacher you dreaded having? Almost everyone will instantly be able to answer these two questions. We’ve all had terrific teachers and, unfortunately, most of us have had teachers that were not effective. So what qualities does an effective teacher have that an ineffective teacher does not? The answer is that it takes a perfect blend of several qualities to create a truly effective teacher who can have a lasting impact on virtually every student. In this article, we examine ten qualities that virtually every effective teacher will possess. a)An effective teacher loves to teach. The single most important quality that every teacher should possess is a love and passion for teaching young people. Unfortunately, there are teachers who do not love what they do. This  single factor can destroy a teacher’s effectiveness quicker than anything else. Teachers who do not enjoy their job cannot possibly be effective day in and day out. There are too many discouraging factors associated with teaching that is difficult enough on a teacher who absolutely loves what they do, much less on one who doesn’t have the drive, passion, or enthusiasm for it. On top of that, kids are smarter than what we give them credit for. They will spot a phony quicker than anyone and thus destroy any credibility that the teacher may have. b)An effective teacher demonstrates a caring attitude. Even teachers who love their job can struggle in this area, not because they don’t care, but because they get caught up so much in the day to day routine of teaching that they can forget that their students have lives outside of school. Taking the time to get to know a student on a personal level takes a lot of time and dedication. There is also a line that no teacher wants to cross where their relationship becomes too personal. Elite teachers know how to balance this without crossing that line and once a student believes the teacher truly cares for them, then there is no limit to what that student can achieve. c)An effective teacher can relate to his or her students. The best teachers work hard to figure out how to relate to each of their students. Common interest can be hard to find, but exceptional teachers will find a way to connect with their students even if they have to fake it. For instance, you may have a student who is a Lego fanatic. You can relate to that student if you do something as simple as ordering a Lego catalogue and then going through it and discussing it with that student. Even if you have no actual interest in Lego’s, the student will think you do and thus naturally create a connection. d)An effective teacher is willing to think outside the box. There is no one set cookie cutter way to teach. A cookie cutter approach would likely be boring for both teachers and students. What makes teaching so exciting is that kids learn differently, and we have to find and utilize different strategies and differentiated learning to reach every student. What works for one student, will not work for every student. Teachers have to be willing to be creative and adaptive in their lessons, thinking outside the box on a continual basis. If you try to teach every concept in the same manner, there will be students who miss out on key factors because they aren’t wired to learn that way. e)An effective teacher is an excellent communicator. To be the best possible teacher you must be an effective communicator. However, in this area you are not just limited to being a skilled communicator to your students although that is a must. You must also be a strong communicator with parents of your students as well as your faculty/staff team within in your building. If you have a difficulty communicating with any of these three groups, then you limit your overall effectiveness as a teacher. f)An effective teacher is proactive rather than reactive. This can be one of most difficult aspects for a teacher to conquer. Intense planning and organization can ultimately make your job all the more less difficult. Teachers who plan ahead, looking for aspects that they might have issues with, and proactively looking for solutions to solve those problems will have less stress on them, than those teachers who wait until a problem arises and then tries to address it. Being proactive does not replace being adaptive. No matter how well you plan, there will be surprises. However, being proactive can cut down on these surprises tremendously, thus making you more effective overall. g)An effective teacher strives to be better. A teacher who has grown complacent in what they do is the most ineffective kind of teacher. Any teacher who is not looking for new and better teaching strategies isn’t being an effective teacher. No matter how long you have taught, you should always want to grow as a teacher. Every year there is new research, new technology, and new educational tools that could make you a better teacher. Seek out professional development opportunities and try to apply something new to your class every year. h)An effective teacher uses a variety of media in their lessons. Like it or not we are in the 21st century, and this generation of students was born in the digital age. These students have been bombarded by technological advances unlike any other generation. They have embraced it, and if we as teachers do not, then we are falling behind. This is not to say that we should eliminate textbooks and worksheets completely, but effective teachers are not afraid to implement other forms of media within their lessons. i)An effective teacher challenges their students. The most effective teachers, are often the ones that many students think are the most difficult. This is because they challenge their students and push them harder than the average teacher does. These are the teachers who are often students’ least favourite teachers at the time, but then later on in life they are the ones that we all remember and want to thank, because of how well they prepared us for life after our time with them. Being an effective teacher does not mean you are easy. It means that you challenge every one of your students and maximize your time with them so that they learn more than they ever thought they could learn. j)An effective teacher understands the content that they teach and knows how to explain that content in a manner that their students understand. There are teachers who do not know the content well enough to effectively teach it. There are teachers who are truly experts on the content, but struggle to effectively explain it to their students. The highly effective teacher both understands the content and explains it on level. This can be a difficult skill to accomplish, but the teachers who can, maximize their effectiveness as a teacher. III. Effective teaching strategies Six keys to classroom Excel a) Interest and explanation – â€Å"When our interest is aroused in something, whether it is an academic subject or a hobby, we enjoy working hard at it. We come to feel that we can in some way own it and use it to make sense of the world around us. † (p. 98). Coupled with the need to establish the relevance of content, instructors need to craft explanations that enable students to understand the material. This involves knowing what students understand and then forging connections between what is known and what is new. b) Concern and respect for students and student learning – Rams den starts with the negative about which he is assertive and unequivocal. â€Å"Truly awful teaching in higher education is most often revealed by a sheer lack of interest in and compassion for students and student learning. It repeatedly displays the classic symptom of making a subject seem more demanding than it actually is. Some people may get pleasure from this kind of masquerade. They are teaching very badly if they do. Good teaching is nothing to do with making things hard. It is nothing to do with frightening students. It is everything to do with benevolence and humility; it always tries to help students feel that a subject can be mastered; it encourages them to try things out for themselves and succeed at something quickly. † (p. 98) c) Appropriate assessment and feedback – This principle involves using a variety of assessment techniques and allowing students to demonstrate their mastery of the material in different ways. It avoids those assessment methods that encourage students to memorize and regurgitate. It recognizes the power of feedback to motivate more effort to learn. d)Clear goals and intellectual challenge – Effective teachers set high standards for students. They also articulate clear goals. Students should know up front what they will learn and what they will be expected to do with what they know. e)Independence, control and active engagement – â€Å"Good teaching fosters [a] sense of student control over learning and interest in the subject matter. † (p. 100). Good teachers create learning tasks appropriate to the student’s level of understanding. They also recognize the uniqueness of individual learners and avoid the temptation to impose â€Å"mass production† standards that treat all learners as if they were exactly the same. â€Å"It is worth stressing that we know that students who experience teaching of the kind that permits control by the learner not only learn better, but that they enjoy learning more. † (p. 102. ) f)Learning from students – â€Å"Effective teaching refuses to take its effect on students for granted. It sees the relation between teaching and learning as problematic, uncertain and relative. Good teaching is open to change: it involves constantly trying to find out what the effects of instruction are on learning, and modifying the instruction in the light of the evidence collected. † ?

Sunday, October 13, 2019

The Path to Knowledge :: Philosophy Papers

The Path to Knowledge Recent ethnographies suggest that tribal cosmologies address topics of philosophical relevance and offer valuable insights into the nature of perennial philosophical problems. For example, while postmodern and feminist thought has argued that the verification of knowledge is directly related to political interests, I argue that there are other vantage points not related to such interests that serve as valuable measures for the acceptance of knowledge. Direct empirical verification of the ontological presuppositions that govern the assessment of anthropos in the context sub species aeternitatis empowers an individual to understand his or her role within culture as well. The methodological bounty described in ethnography signals for philosophers to question the categorization of transcendence merely as 'religious experience.' This paper argues that humans may have the capacity both to recognize the divine and to give objective descriptions through symbols and language which allow for t he development of methodologies in order to access that knowledge at will. Many postmodern and feminist thinkers place knowledge into the domain of politics and power. Such insights allow for the deconstruction of social realities and for postulating democratic principles in accepting multicultural philosophies. The recognition of form, however, cannot substitute for content. The educative function of politics reveals important insights into the human condition and allows one, for example, to see postmodernity in the context of historical events, such as the resourceful relationship between reason and capitalism, the transition from living law to positive law (cf. Northrop 1960), and the shaping of thought through liberalism and nihilism. An important feature of postmodern thought is its acceptance of multiplicities of viewpoints. By entertaining disparate claims for truth that originate in diverse methodological and historical origins, postmodernitsts learn to employ creative strategies to solve conceptual disjunctions much like anthropologists must learn to cope with the collapse of their worldviews when 'going native.' Such experiences, however, can be fertile ground wherein new scientific methodologies might have a chance to blossom. A recent study on tribal epistemologies (Wautischer 1998) demonstrates a type of understanding that stands outside the methodological scope of naturalistic observation. The exploration of human consciousness beyond linguistic thought will caution any philosopher to claim that behavior and intelligence can be understood by referring to deterministic principles. In this context, philosophical discourse continues to fulfill a vital role in educating humanity. It is misleading to assume that philosophical inquiry is primarily a political enterprise. Rather, a philosophical sense of wonder gives value and respect to diversity, gives empathy for other human beings, and concern for other life forms.

Saturday, October 12, 2019

Essay on Verbal and Situational Irony in The Pardoner’s Tale of Chaucer

The Pardoner’s Tale:  Ã‚  Use of Verbal and Situational Irony  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      In â€Å"The Pardoner’s Tale,† Geoffrey Chaucer masterfully frames an informal homily.   Through the use of verbal and situational irony, Chaucer is able to accentuate the moral characteristics of the Pardoner.   The essence of the story is exemplified by the blatant discrepancy between the character of the storyteller and the message of his story.   By analyzing this contrast, the reader can place himself in the mind of the Pardoner in order to account for his psychology.   In the Prologue of the tale, the Pardoner clearly admits that he preaches for nothing but for the greed of gain.   His sermons revolve around the biblical idea that â€Å"the love of money is the root of all evil† (1 Timothy 6:10).   Ironically, however, the Pardoner condemns the very same vice that he lives by, as he proclaims â€Å"avarice is the theme that I employ in all my sermons, to make the people free in giving pennies—especially to me†.   Thus, covetousness is both the substance of his sermons as well as the mechanism upon which he thrives. He clearly states that repentance is not the central aim of his preaching, by mentioning â€Å"my mind is fixed on what I stand to win and not upon correcting sin†. Rather, his foremost intention is to acquire as many shillings as he can in exchange for his meaningless pardons.   In this regard, one can argue that although the Pardoner is evil, he is not a dissembler.   His psychology is clearly not guided by hypocrisy because he does not conceal his intentions under false pretences.   Chaucer clouds the genuine nature of the Pardoner’s psychology in ambiguity.   Upon r... ...nations of his thought processes, it is clear that the Pardoner does not practice what he preaches.   It is ambiguous, however, as to whether the Pardoner believes what he preaches, but just doesn’t follow his preaches or whether he doesn’t believe what he preaches at all.   It is evident, though, that the Pardoner has an astute mind.   He is highly effective in what he does.   Although he exploits the church for his own personal designs, he succeeds at obtaining that which he pursues.   The efficacy of his strategy is confirmed by Chaucer’s description of the Pardoner as being a â€Å"noble ecclesiastic† and as being unmatched in his trade .   Thus amidst all of his flatteries, there exists a spark of genius that complements his minimal level of ethics.   This intellectual finesse is the riverbed from which all of the products of his mind flow.

Friday, October 11, 2019

Mechanism of PM Effects on Human

Mechanism of PM Effects on Human Introduction Further surveies are still needed on understanding the mechanism of effects of PM. Although surveies have shown the injury increasing with increasing PM concentration, the existent contribute facts are non clear. In these limited surveies, different exposure clip shows different effects. Some effects shown in short clip exposure while some effects shown in long clip exposure. Since the true mechanism of PM consequence on cardiovascular is non clear now, extra research of toxicological is needed. To better the measuring of specific consequence of PM on human wellness, environment and survey sample can besides be specified. Aims: The experiment and work on the farther research can be specified as followed short-run aims:Design and better in vivo and in vitro toxicological experimental theoretical accounts. Many surveies has been done on vivo and vitro toxicological experiment to happen the consequence of PM to cardiovascular, nevertheless, the direct parametric quantity of disease haven’t been clarified.Based on the in vivo and in vitro toxicological experiment, farther experiment on cell degree could stipulate the possible direct parametric quantity. The effects on PM on human wellness likely caused by the effects on cells, particularly on vascular cells and lung cells. To gauge the possibility of this premise, the cell experiment is needed.Once the mechanism of PM effects is clarified on cell degree, the molecule degree experiment can be design. The molecule is the concluding parametric quantity of the effects of PM.The farther aims ( 3-5 old ages ) are focused on the survey of emanation control of P M. Based on the mechanism of PM consequence on cell and human wellness, the chief parametric quantity and direct component can be decide. In that instance, the emanation commanding could concentrate on the chief component of PM. Since the composing of PM have varies of chemical, biological or metal particulates, the specific mechanism of effects on wellness can be assortment so the farther surveies are needed in that field. Literature Reappraisal: Cardiovascular disease-related mortality can be triggered when exposure to PM2.5 in a few hours per hebdomad ; greater extent can happen even in a longer-term exposure for case few old ages and can cut down life anticipation by exposed in high sections of population for several old ages. Cardiovascular mortality will cut down with decrease degree of PM within a clip of few old ages. Biological plausibleness to these findings has been proved. Mounting grounds of the injury of cardiovascular effects of air pollution has been published in late informations. The elevated hazard for cardiovascular with exposure to ticket PM2.5 has been corroborated by most of epidemiological surveies. Mechanisms has been studied by many penetrations that PM was proved have ability to advance cardiovascular disease ( CVDs ) . Endothelial disfunction, increased blood force per unit area, vasoconstriction, prothrombotic and systemic inflammatory and oxidative emphasis responses are been proved have linked to air pollutants. Methodology: Work plan1: In Vivo Experiment Model Enhancement. Yeas 1-2 The really first controlled homo survey related to the PM consequence on vascular map was reported that ague conduit arterial vasoconstriction was caused by exposure to concentrated ambient atoms ( CAP ) plus ozone. However, endothelium dependant and independent vasodilation is still at good status. Recently, survey found that PM2.5 is the ground for the inauspicious vascular effects but non ozone. However, all right CAP exposure did turn out ability of decreasing conduit artery endothelium-dependent vasodilation in 24hours, in the late more complicate experiments. However, the happening in Toronto, Canada of CAP-induced endothelial disfunction insight the composing of the atoms is more of import fact to find the mechanism of PM effects on homo. The improved in vivo experiment theoretical account analysis varies sort of particulate affair with different cricks of composing. To better the experiment theoretical account, controlled air pollution exposures is needed. Controlled air poll ution exposure is shown a unsure impact to map of impair endothelial or vasomotor tone. PM2.5 have different beginnings and the combustion-derived beginnings are the maim beginnings. However, some sorts of PM2.5 have a low dosage in combustion-derived beginnings. Besides, particles chemical science survey in old research shows positive determination in Diesel exposure surveies. There is no impair on microvacular endothelial map in healthy subjuests during a 24-hour exposure to ambient pollution shunted into a chamber in busy street. 1 The work plan1 is expected to happen the direct consequence mechanism of PM at tissue degree. Work during the work program 1 will incorporate experiments to obvious the effects of homo in exposure in different sorts of PM. Work program: 2 Improved Toxicological Experiment in cellular degree. Years 2-3 The effects of particulate air pollution and nanoparticles have been investigated. However, respiratory effects are focused by most of the surveies like inspiration, intratracheal or intranasal insillation. It is easy to understand that redness and oxidative emphasis can be caused by exposure to particulate 2. Single-dose intratracheal instillment of diese exhaust atoms can do lung redness characterized by inflow of inflammatory cells accurately. Interleukin-6 was found released in 18 h. Collected from the urban country of Sao Paulo, acute exposure of healthy mice by intranasal intranasal instillment to PM2.5 caused lung redness and oxidative emphasis and worsened lung electric resistance dose-dependent form 3. Pretreatment of mice with eugenol prevented the alterations in lung mechanics, pneumonic redness, and alveolar prostration which reported late by a research group. To work on the cell degree experiment, we can utilize lung cells as the sample. Culture the cell in the ambiance with different sorts of PM to compare their effects. The cell even can be record all the clip with the alteration in its form and chemical composing. Isotopically labled engineering besides can be used as a method to track the particulate and enter their way in the cell. Experiment in cellular degree will supply obvious in cellular degree. Since the effects of PM on homo are complicate procedure, PM may play a function as signal molecule or direct parametric quantity. The concluding outlook of work program 2 should inflect the possible cause and effects of PM. Work plan:3 Molecular degree experiment. TiO2hold many industrial applications. Occring in four crystalline polymorphs of which rutile, TiO2is considered appears much common as anatase. TiO2atom, increased release of lactate dehydrogenase, wll reactive oxygn species every bit good as down mitochondrial activity in human epithelial tissue cells. As a popular phtocalyst, TiO2hold great advantage uncomplete mineralization of organic pollutants in waste H2O and air. However, late researches show that pneumonic neurophilia and the increased look of tumour mortification will caused in the lung tissue 4. Molecular degree experiment obvers the atom activity and will happen the mechanism of the effects. Atom force microscope ( AFM ) or other engineering can be used to plan a series experiments to happen the relation between the particulate form and its influence. We could choose different sorts of atoms with different form and diameter and utilize these sorts of atom to make nature experiment to compare the alteration in sample’s blood and vas. These experiments may take a long clip. Anticipatedsignificance: For this research, the awaited significance is to sum up the mechanism and the consequence of PM on homo. To accomplish the awaited significance, several stairss is needed: 1 ) Design the in vivo and in vitro experiment with utilizing different sorts of PM and reiterate the experiment with different sort of people in different country to minimise the likely mistake ; 2 ) Based on the effect of the first measure, plan the experiment at cell degree to analyse the PM effects on cells. An unreal lung can be built to better the experiment that exists. 3 ) To compare the form and other physical or chemical character of different sorts of PM to find the most harmful character and happen the mechanism at molecule degree. Mention 1.Brauner EV, Moller P, Barregard L, Dragsted LO, Glasius M, Wahlin P, et Al. Exposure to ambient concentrations of particulate air pollution does non act upon vascular map or inflammcatory tracts in immature healthy persons. Part Fibre Toxicol 2008, 5: 13. 2.Nemmar A, Alaˆ?Salam S, Zia S, Marzouqi F, Alaˆ?Dhaheri A, Subramaniyan D, et Al. Contrasting actions of Diesel fumes atoms on the pneumonic and cardiovascular systems and the effects of thymoquinone. British diary of pharmacological medicine 2011, 164 ( 7 ) : 1871-1882. 3.Riva D, Magalhaes C, Lopes A, Lancas T, Mauad T, Malm O, et al. Low dosage of all right particulate affair ( PM2. 5 ) can bring on acute oxidative emphasis, redness and pneumonic damage in healthy mice. Inhalation toxicology 2011, 23 ( 5 ) : 257-267. 4.Melghit K, Al-Rabaniah SS. Photodegradation of Congo ruddy under sunshine catalysed by nanorod rutile TiO & A ; lt ; sub & A ; gt ; 2 & A ; lt ; /sub & A ; gt ; . Journal of Photochemistry and Photobiology A: Chemistry 2006, 184 ( 3 ) : 331-334.